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Industry Trends
Whether your industry changes often or is a little slower, industry trends need to be monitored to make sure your company stays competitive. It can be difficult monitoring trends because often...
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Networking Essentials
Chances are, you have an extensive contact list. Have you thought of using them to gather competitive intelligence information? They are an invaluable source for information, including market...
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Who Are Your Competitors?
In order to truly understand how your company fits into the market, you need to understand which companies are your biggest competitors or who will be your biggest competitors in the future. This...
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Gathering Information - Beginning Stages
When gathering information about your competitors and the general market, a great place to start is in your own files and resources.First, check your business plan. It should contain a section on the...
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Remember that not all information you find on your competition will be accurate or correct. That is what makes this probably one of the most difficult aspects of the whole process. Information that is...
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Competitive Intelligence vs. Espionage
How can industrial or corporate espionage be compared to competitive intelligence? Competitive Intelligence research can be distinguished from industrial espionage, as CI practitioners in general abide...
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Legality Of Gathering Information
Once you enter into the information gathering process of competitive intelligence, it is important to note that all your methods for collecting data should be legal. Your methods can include going...
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Gathering Information
The key to the competitive intelligence process is to understand what information you truly need. The goal is to find information about your market and about your competition that will give you a...
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